Highlights of my experience
One summer,
Two teams.
I worked on the Hubble Design System for messaging patterns, and on the exchange product for the Asset Detail Page redesign.
Developed and Launched!
The design system components have been added to internal library, and the new asset detail page has been launched in the latest update!
Collaboration
I worked with a cross-functional team of Product Managers, Engineers, and Brand Designers.
Design system
Messaging Pattern
Gemini had an existing component library, but designers struggled to choose the right components for messaging.
My role was to audit current pages, define best practices, refine ineffective designs, and create a comprehensive guideline.
Gemini exchange
Asset Detail Page
The asset detail page is a hub for users to learn a crypto’s background, stats, performance, and holding history.
My redesign drew on user and market research and went through multiple iterations before being finalized and handed off to dev.
Project Background
Gemini’s mobile experience no longer met user expectations, especially for beginners who lacked clear asset insights. With most users relying on these pages to trade, the project aimed to make asset information more accessible and intuitive across platforms.
Why This is Important?
Most users access page while trading
Retaining users with ample on-platform stats
Targeting beginners for expansion
Enhancing mobile experience for modern users
My Contribution
Research
Audited the current experience and performed competitive and user research to uncover missing opportunities.
Design
Drove the end-to-end design of "About" and "Asset Detail" sections and achieved a compelling, user-centric experience.
Deliver
Partnered cross-functionally and created documentation that sped up development and launch.
