Google CLoud

How might we guide new non-technical builders to build projects through a linear, personalized, and step-by-step experience?

Type

Contract project

Role

Lead UX designer

Team

3 UX designers

5 UX researchers

Project Duration

12 Weeks

Process

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/01

Identify problem

How might non-technical users confidently use cloud tools and AI to bring their ideas to life?

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/01

Identify problem

How might non-technical users confidently use cloud tools and AI to bring their ideas to life?

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/03

User research

10 user interviews and three weeks of diary studies to uncover recurring pain points and barriers.

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/03

Design ideation

Iterated on new user discovery experiences to support clearer, more seamless building.

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/04

Final solution

Enabled first-time builders to turn idea to life with an AI-empowered solution generator.

Problem + Research

To ground the work in real user needs, we conducted interviews with 10+ Google Cloud developers, alongside diary studies from building a Cornell AI chatbot.


These efforts helped validate recurring usability challenges and surface where first-time builders struggled most.

Pain points

01
Overwhelming complexity

Interviews and diary studies showed beginners struggled to locate a entry point amid dense content.

02
Poor content discoverability

Users repeatedly had search results that surfaced irrelevant resources instead of foundational guidance.

03
Missing guided onboarding

First-time builders described feeling stuck without step-by-step direction to complete basic tasks.

04
Assumed technical expertise

Helper tools and documentation presupposed prior cloud knowledge that users may not have.

Design Solution

HMW guide new non-technical builders to build projects through a linear, personalized, and  step-by-step experience? 

New feature

Get started w/ Console

A new “Get Started” section introduces step-by-step guidance for new users to begin building in the console, pairing hands-on practice with concise tutorial videos for clear, actionable support.

Feature revamp

Explore AI product

Product exploration is redesigned to better surface Google Cloud’s AI offerings through a more interactive, reduced-text experience. This reduced cognitive load and improved approachability for first-time builders.

New feature

Solution generator

A one-stop AI-powered builder hub that decomposes complex workflows into guided, manageable steps, enabling first-time builders to move from idea to execution with confidence.

Highlights

Progressive Personalization

Personalized tabs with Progressive Disclosure to reduces cognitive load while providing detailed responses

Guided, Actionable Onboarding

Step by step guidance with actionable details from beginning to finish, offering stress-free onboarding experience

Visual-First Clarity

With Visual Communication, the conversation is fun and engaging, while providing highest Clarity to ensure the most helpful solution.

The detail of this project is under NDA
Please reach out to me for a presentation

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