Drive new ways to earn at Gemini Credit Card
Drive new ways to earn at Gemini Credit Card
From transactions to dapps — explore every corner of the Bitcoin universe with ease.
From transactions to dapps — explore every corner of the Bitcoin universe with ease.
How to merge two separate reward systems into a clear, one-stop discovery experience that users can easily navigate?
Pain point
Fragmented Discovery
Reward discovery was fragmented across the credit card, exchange, and other surfaces.
Pain point
Unclear Reward Tracking
Users lacked a clear way to track rewards or understand earn and redeem rules.
Pain point
No Cross-Product Visibility
Limited cross-product visibility led to one-off use instead of long-term engagement.
Reimagining a unified rewards system that delivers transparent value and drives long-term growth
Role: Sole designer · Growth team
Timeline: July – Dec 2025
Scope: Rewards Hub 2.0 + Referral program + Card benefits hub
How to merge two separate reward systems into a clear, one-stop discovery experience that users can easily navigate?
Pain point
Fragmented Discovery
Reward discovery was fragmented across the credit card, exchange, and other surfaces.
Pain point
Unclear Reward Tracking
Users lacked a clear way to track rewards or understand earn and redeem rules.
Pain point
No Cross-Product Visibility
Limited cross-product visibility led to one-off use instead of long-term engagement.
Reimagining a unified rewards system that delivers transparent value and drives long-term growth
Role: Sole designer · Growth team
Timeline: July – Dec 2025
Scope: Rewards Hub 2.0 + Referral program + Card benefits hub
Design Objectives
04
Incentivize Habitual Card Usage
Design gamified streak mechanics that increase daily engagement and reinforce consistent credit card usage through transparent progress and reward feedback.
04
Incentivize Habitual Card Usage
Design gamified streak mechanics that increase daily engagement and reinforce consistent credit card usage through transparent progress and reward feedback.
03
Drive Cross-Product Engagement
Encourage experienced users to engage in multiple MTU-generating actions by surfacing relevant offers and fresh discovery opportunities.
03
Drive Cross-Product Engagement
Encourage experienced users to engage in multiple MTU-generating actions by surfacing relevant offers and fresh discovery opportunities.
02
Accelerate First Trade Conversion
Guide new users toward completing their first trade within their first 7 days through contextual prompts, clear incentives, and simplified activation paths.
02
Accelerate First Trade Conversion
Guide new users toward completing their first trade within their first 7 days through contextual prompts, clear incentives, and simplified activation paths.
01
Unify Reward Visibility
Create a single source of truth where users can discover, track, and understand all reward-eligible actions across trading, staking, holding, and credit card activity.
01
Unify Reward Visibility
Create a single source of truth where users can discover, track, and understand all reward-eligible actions across trading, staking, holding, and credit card activity.
Solution Preview
Solution Preview
Designing for exploration without overwhelm
A unified rewards surface that lets users explore, earn, and redeem while keeping choices manageable as options scale.
Making rewards legible and predictable
A step-by-step reward tracker that clarifies accrual, timing, and payouts so users always know what’s happening.
Turning abstract rewards into concrete understanding
Interactive explanations that translate rates and rules into visible outcomes, supporting informed, long-term user engagement.
Adapting rewards to different user intents
Reward experiences tuned for everyday spenders, long-term holders, and power users, without fragmenting the system.
Designing for exploration without overwhelm
A unified rewards surface that lets users explore, earn, and redeem while keeping choices manageable as options scale.
Turning abstract rewards into concrete understanding
Interactive explanations that translate rates and rules into visible outcomes, supporting informed, long-term user engagement.
Making rewards legible and predictable
A step-by-step reward tracker that clarifies accrual, timing, and payouts so users always know what’s happening.
Adapting rewards to different user intents
Reward experiences tuned for everyday spenders, long-term holders, and power users, without fragmenting the system.
Data-informed design,
growth-driven outcomes
Data guides every design decision on the growth team, from user behavior to funnel analysis. Each change addresses a real problem and drives measurable impact.
XRP card launch sees 400% more applicants in the first week
Merchant reward drives millions in revenue
Referral revamp reduces 65% customer service tickets
Data-informed design,
growth-driven outcomes
Data guides every design decision on the growth team, from user behavior to funnel analysis. Each change addresses a real problem and drives measurable impact.
XRP card launch sees 400% more applicants in the first week
Merchant reward drives millions in revenue
Referral revamp reduces 65% customer service tickets
More Details Available
This project is under NDA, but I can share more design process and outcomes in a private walkthrough.
